Winning at New Products: Creating Value Through Innovation. Robert G. Cooper
Winning.at.New.Products.Creating.Value.Through.Innovation.pdf
ISBN: 9780465025787 | 408 pages | 11 Mb
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Winning at New Products: Creating Value Through Innovation Robert G. Cooper
Publisher: Basic Books
Focusing on creativity and neglecting execution along the value chain is a costly mistake. We are pleased to win CIO magazine's CIO 100 award that recognizes the most innovative IT organizations,” said Jim McCoy, chief information officer for Raytheon's Integrated Defense Systems business. The distinction validates Raytheon's ability to continually optimize business processes and better enables global growth.” Raytheon demonstra
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