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Winning at New Products: Creating Value Through Innovation. Robert G. Cooper

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ISBN: 9780465025787 | 408 pages | 11 Mb



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Winning at New Products: Creating Value Through Innovation Robert G. Cooper
Publisher: Basic Books


Focusing on creativity and neglecting execution along the value chain is a costly mistake. €We are pleased to win CIO magazine's CIO 100 award that recognizes the most innovative IT organizations,” said Jim McCoy, chief information officer for Raytheon's Integrated Defense Systems business. €The distinction validates Raytheon's ability to continually optimize business processes and better enables global growth.” Raytheon demonstra

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